About Helix · Operators, not advisors
We run our companies on Helix. Then we run yours.
Helix is GTM automation built and run by a team of operators. We run it on our own brands first - AromaTherapist, SnappyClaw, Pop Art Snacks - then for yours.
Our approach
We're builders, not consultants.
The prevailing belief is that if you buy better tools and train your people, transformation follows. That narrative mostly benefits vendors. In practice, it rarely leads to real outcomes.
Since 2018 we've taken a different approach, validated dozens of times across industries as consultants, CEOs, operators, and investors. AI doesn't fail because teams lack tools. It fails when it's applied without asking what you're actually trying to achieve, why it matters now, and how you'll know it worked.
So we don't hand you a PDF and wish you luck. We build the thing, make it work, and stick around to make it better.
We eat our own cooking
We run Helix on our own companies first.
- AromaTherapist
- 35,000+ customers on Shopify, grown with Helix.
- Pop Art Snacks
- Launching on TikTok Shop, run on the same engine.
- SnappyClaw
- Our own front desk and follow-up. The agents we sell you.
- Helix (this site)
- Helix runs the marketing for Helix. Everything you see here came through the system.
Every product we sell, we run on these first. If it isn't good enough for our companies, we don't sell it to yours.
Operators who've done it
Microsoft
ran their U.S. AI partner ecosystem
$250K/mo
loss turned to profit in six months
Fortune 500
AI shipped, startups to enterprise
Justin ran Microsoft's U.S. AI partner ecosystem, then turned a $250K/month loss into profit in six months as CEO of Blue Eye. We run AI on our own companies every day, and now we run it for yours.
The team
The people behind your AI team.
Matthew Merrill
Co-Founder & Head of Product
Product obsessive who believes AI should feel like magic, not a migraine. Spent years shipping products users actually love before deciding to help others do the same.
“Will debate the perfect taco for hours. Has strong opinions about hot sauce.”
Justin Henriksen
Co-Founder & Chief Everything
Software engineer turned operator. Ran Microsoft's U.S. AI partner ecosystem, grew recurring revenue 172% as CEO of Blue Eye, and turned a $250K/month loss into profitability in six months. Now building Helix so founders get outcomes, not experiments.
“Can fix anything with duct tape and determination.”
Wes Young
Sales & Marketing
Revenue leader who turns strong products into repeatable growth systems. Founded FlowState on the science of organizational performance and has driven up to 11x annualized growth through GTM strategy, channel activation, and market repositioning.
“Claims every team problem is really a systems problem. Has yet to be proven wrong.”
Elijah Taylor
Sales & Marketing
Go-to-market strategist and co-founder of Black Star Syndicate, working at the intersection of frontier industries, federal policy, and international markets. Creator of the Don't Crash Course, and the kind of connector who's already in the rooms that matter.
“Has a contact in every room, including rooms that don't officially exist yet.”
Ada
Design, Dev & Growth
The ultimate triple threat, plus a few extra tricks: design, development, product thinking, social posts, blog and SEO content, customer follow-up, and the nurturing work that turns interest into momentum.
Higgins
Engineering Savant & GTM Wizard
Turns messy ideas into shipped product, and shipped product into growth. Lives at the intersection of automation, UX, and distribution.
What we believe
Builders, not advisors.
We don't hand you a strategy doc and disappear. We build the thing, make it work, and stick around to make it better. Advice and execution, under one roof.
Actually useful.
We obsess over real results, not impressive-sounding features. Every agent exists because it saves real time, books real meetings, or wins real customers.
Your data is yours.
Bring your own AI keys and your own data. Enterprise-grade encryption, and we never share your information. It's your business, and your team.
AI that amplifies you.
AI should handle the busywork so you can focus on what makes your business great. We amplify your strengths, never replacing the things that make you you.