Free grade card
Where do you stand?
Drop your URL. We grade you A through F across the 8 marketing surfaces that bring in customers. Evidence-backed. Delivered to your inbox within 24 hours.
Same rubric we use as the week-1 baseline for every paying Helix client.
Submit
Get your grade card.
What you get back
Composite grade. Projection. Gaps.
Composite today
Your grade
Projected at 6 months
+ lift
- •Composite grade across the 8 marketing surfaces (A through F)
- •Projected grade at 6 months running the Helix engagement
- •Your top 3 gaps to close, named specifically
- •Per-card grade detail (after sign-in) with the rubric evidence
Composite + top gaps render to anyone with the link. Per-card grades + per-criterion evidence unlock when you sign in.
The 8 cards
We grade what actually drives customers.
Same 8 cards Helix delivers against. The audit grades you on each one with concrete evidence and the specific gaps to close.
SEO
Findability for the queries your buyers actually search.
Content
Publishing cadence, depth, ICP fit, distribution.
AI Search (AEO)
Citation rate across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews.
Email Marketing
Deliverability, list health, engagement, sending discipline.
Social and Community
Presence, engagement quality, mention coverage, community embedding.
Outreach and Lead Gen
Sending reputation, personalization, targeting, reply rate.
Website
Performance, conversion path, trust signals, accessibility.
Analytics
Measurement setup, conversion tracking, reporting cadence, action-driving.
How it works
Three steps.
Drop your URL
Your homepage URL and the email where we should send the grade card. That's it.
We run the audit
We check public signals across 8 categories: site crawl, schema, llms.txt, AI Overview presence, citation probe across 4 LLMs, social footprint, outreach domain reputation, performance.
You get the report
A-to-F grades for each card with evidence. The top 3 gaps to close. A projection of what 90 days with Helix would do.
Honest about scope
The free audit reads public signals.
What we can see
- • Site crawl, schema validation, llms.txt, robots
- • Core Web Vitals via PageSpeed Insights
- • Citation probe across 4 LLMs + Google AI Overviews
- • Public social presence and posting cadence
- • DNS, SPF, DKIM, DMARC on the sending domain
- • Brand-mention coverage across Reddit, X, LinkedIn, HN
What needs access (paid tier)
- • GA4 conversion events and channel attribution
- • Search Console ranks and impression trends
- • Postmark deliverability, opens, clicks, bounces
- • CRM funnel data and closed-won revenue
- • Social-platform engagement metrics (DMs, internal stats)
- • Stripe ARR, MRR, churn for revenue reporting
The internal-tier audit (week 1 of every paid Helix engagement) pulls all of it. Same rubric, deeper evidence.
Want the deeper version?
The week-1 audit on a full Helix engagement pulls your real GA4, GSC, Postmark, CRM, and revenue data. Same rubric, evidence ten layers deep.