Brand
Helix brand assets
Marks, wordmarks, colors, and typography. Click any color to copy its hex. Hit the format buttons under each asset to download.
Mark
The double-helix glyph. Three variants: full color (default), white (reverse), and black (light surfaces).
Wordmark
Mark + the Iceland wordmark, locked at logo 0.75× wordmark height with gap 0 and letter-spacing 0em. Use this lockup wherever Helix appears alongside other brands.
Color · dark bg
Mark + Iceland wordmark, gradient on dark. Default for product/marketing.
Palette
Charcoal primary + Helix-mark emerald accent on a near-pure-white canvas for marketing surfaces. Portal stays on the dark canvas for operators. Click any swatch to copy its hex.
Brand
Marketing surfaces (light)
Portal surfaces (dark)
Grade ramp
Semantic A-to-F coloring on audit + scorecard surfaces. Conventional green-to-red so a prospect reads good vs bad at a glance.
A
#10B981
tw emerald-500
B
#84CC16
tw lime-500
C
#F59E0B
tw amber-500
D
#F97316
tw orange-500
F
#E11D48
tw rose-600
In use
Service 3 of 8 · AI Search (AEO)
Be cited by the AI models your buyers ask.
Same shimmer + CTA + grade-ramp shape that ships on the marketing surfaces. Charcoal carries the serious primary; emerald carries the energy and ties back to the mark.
Composite today
C+
At 6 months
B+
SEO
B-
Content
C
AI Search (AEO)
D+
Typography
Two families do all the work. Iceland sets the wordmark; Geist runs everything else.
Wordmark / display
Helix
Iceland · Regular 400
Used only for the wordmark lockup. Never for body or UI.
Body & UI
The quick brown fox
jumps over the lazy dog · 0123456789
Geist · 400 / 500 / 600 / 700
Default for headings, body, and UI. Geist Mono for code, hex values, and run IDs.
Usage
The locked rules for putting Helix in the wild.
✓ Do
- Prefer SVG. Use the SVG files everywhere they render. PNG only for environments that cannot consume vector.
- Respect clearspace. Leave at least one mark-glyph height of clear space around the wordmark on every side.
- Use the locked lockup. Iceland all-caps · logo 0.75× wordmark height · gap 0 · letter-spacing 0em. Don’t re-typeset.
- Match contrast. Color variant on neutral or branded backgrounds; mono variants on photography or print.
✗ Don't
- Don’t recolor the gradient. The emerald → lime gradient is fixed. Use the mono Black or White marks if you need a single color.
- Don’t stretch or skew. Scale the asset uniformly. No rotation, drop shadow, outline, or warp.
- Don’t reset the typeface. Iceland is the wordmark. Don’t pair the mark with another typeface and call it Helix.
- Don’t crop the mark. The double-helix curves are the mark. Don’t use a partial silhouette.
Questions about brand use?
For partnerships, press, or anything else not covered here, drop us a line first.
hello@getlatest.ai