Brand exploration · 5 palette directions
Pick the canvas that feels right.
Five genuinely different directions: each uses a distinct primary hue (indigo, navy, wine, charcoal, eggplant) and a distinct accent (magenta, gold, champagne, hot pink, mustard). No emerald-primary, no orange-accent. Each option renders the same Helix UI module so the comparison is apples-to-apples.
01
Option 1 · Royal Indigo + Magenta
Modern AI SaaS, cool + vivid.
Indigo-mist canvas with vivid royal-indigo primary and a hot magenta accent. Linear-meets-Stripe energy with the AI-frontier register (Anthropic, Replicate, Vercel all live in this family). Reads as confidently modern; pink accent breaks the monotone without going playful.
bg
#f8f7fc
primary
#4f46e5
accent
#db2777
Service 3 of 8 · AI Search (AEO)
Be cited by the AI models your buyers ask.
ChatGPT, Claude, Perplexity, Google AI Overviews. We measure your citation rate weekly and ship the content that closes the gap.
Grade ramp
Composite today
C+
At 6 months
B+
SEO
B-
Content
C
AI Search (AEO)
D+
02
Option 2 · Midnight Navy + Gold
Executive, premium, financial.
Cool-white base with deep midnight-navy primary and rich gold accent. Stripe/Plaid/Brex register -- serious, monied, "we handle the important stuff." Best fit if Helix wants to read as the strategic-tier choice for enterprise marketing teams.
bg
#fbfbfd
primary
#1e3a8a
accent
#ca8a04
Service 3 of 8 · AI Search (AEO)
Be cited by the AI models your buyers ask.
ChatGPT, Claude, Perplexity, Google AI Overviews. We measure your citation rate weekly and ship the content that closes the gap.
Grade ramp
Composite today
C+
At 6 months
B+
SEO
B-
Content
C
AI Search (AEO)
D+
03
Option 3 · Wine + Champagne
Editorial, sophisticated, warm.
Warm-cream canvas with deep wine-red primary and warm champagne/amber accent. Atlantic-meets-Bon-Appetit publishing feel; the marketing-platform-as-publication. Distinctive: nobody in the AI/marketing-tool space owns this register.
bg
#faf8f4
primary
#9f1239
accent
#b45309
Service 3 of 8 · AI Search (AEO)
Be cited by the AI models your buyers ask.
ChatGPT, Claude, Perplexity, Google AI Overviews. We measure your citation rate weekly and ship the content that closes the gap.
Grade ramp
Composite today
C+
At 6 months
B+
SEO
B-
Content
C
AI Search (AEO)
D+
04
Option 4 · Charcoal + Hot Pink
Bold, fashion-forward, premium.
Near-pure-white canvas with charcoal-black primary and bright hot-pink accent. Glossier/Linear/Notion-Pro vibe. Achromatic primary keeps it serious; the pink does all the brand-energy lifting. Strongest visual identity per pixel of any option here.
bg
#fafafa
primary
#18181b
accent
#ec4899
Service 3 of 8 · AI Search (AEO)
Be cited by the AI models your buyers ask.
ChatGPT, Claude, Perplexity, Google AI Overviews. We measure your citation rate weekly and ship the content that closes the gap.
Grade ramp
Composite today
C+
At 6 months
B+
SEO
B-
Content
C
AI Search (AEO)
D+
05
Option 5 · Eggplant + Mustard Yellow
Rich + warm, distinctive jewel-tones.
Faintly-lavender canvas with deep eggplant-purple primary and bright mustard-yellow accent. Jewel-tone pairing that feels editorial AND lively. Squarespace-meets-Substack with a couture undertone. Most distinctive of the five; least likely to be mistaken for another tool.
bg
#faf7fb
primary
#6b2c91
accent
#eab308
Service 3 of 8 · AI Search (AEO)
Be cited by the AI models your buyers ask.
ChatGPT, Claude, Perplexity, Google AI Overviews. We measure your citation rate weekly and ship the content that closes the gap.
Grade ramp
Composite today
C+
At 6 months
B+
SEO
B-
Content
C
AI Search (AEO)
D+
Selection notes
- • Helix mark and Iceland wordmark are locked; the palette only changes the canvas + accents around them.
- • Whichever you pick, the portal (operator-facing) stays on the existing dark theme. The light palette only ships on marketing surfaces (home, software, services, work, audit, brand, waitlist).
- • If you want a hybrid -- e.g. cream from Option 1 + indigo accent from Option 5 -- say the word and I'll mix it.