
Co-Founder & Head of Product, GetLatest AI
Matt is the co-founder of GetLatest AI and Helix. Product obsessive who believes AI should feel like magic, not a migraine. Writes about product design, AI UX, and what separates real automation from theater.
24 notes
Scheduled workflows are giving way to systems that plan, execute, and adjust campaigns automatically. Here's what SMBs should do before the shift hits.
SMBs are outpacing enterprises in AI marketing adoption because they can test, learn, and ship in days instead of quarters. Speed is the only advantage that matters right now.
Klaviyo's trend report says marketing automation shifts from scheduled workflows to self-optimizing systems in 2026. Here's what that means for your pipeline today.
Forbes Councils nailed it: AI automates execution work, which means your judgment calls matter more. Here's what SMBs should do with that insight.
SMBs are hitting HubSpot's AI ceiling. Here's the stack we actually run for revenue-share clients who need more than basic drip campaigns.
How to decide what AI agents control in your GTM stack and put constraints in place, based on Braze's new guide.
Stop testing AI on copywriting. Test it on moving work between your CRM, MAP, and spreadsheets. Here's a two-week pilot plan that actually ships.
AI agents don't just automate tasks. They plan, execute, and learn from your marketing outcomes. Here's what that means for your GTM stack.
Step-by-step implementation for SMBs ready to automate growth marketing with AI agents. No theory, just the actual setup we use for revenue-share clients.
Blaze builds your brand voice from content you already made and applies it across every channel. Here's how SMBs can stop sounding like a robot.
AI personalization is now accessible for SMBs. Here's how to use customer behavior data to deliver personalized experiences without a massive tech stack.
Six months in, your AI content library sounds nothing like you. Here is how to fix that before it gets worse.
Improvado's latest research shows AI lets sales teams scale operations without adding headcount. Here's what that looks like in practice for SMBs.
Highspot's 2026 roundup covers call analysis, data entry automation, and predictive tools. Here's what SMBs should actually buy and why most teams overcomplicate this.
Salesforce's new AI SEO guide highlights how automation handles keyword research, content optimization, and link building. Here is what that actually means for your GTM stack.
Orbit Media breaks down how to use AI for targeting, personas, and content gaps without losing the human edge. Here's what SMB operators should actually take from it.
Search Engine Journal reports that showing up in AI search results takes more than SEO tweaks. Here is what SMB operators should actually focus on.
After testing 20+ AI SEO tools, here's what actually moves the needle for SMB visibility and what's just noise.
Actively's AI agents monitor signals, prioritize accounts, and draft outreach before you open your laptop. Here's what that means for SMB go-to-market teams.
Dentsu and Dept built their AI agent offerings for clients. Now brands like Hyundai are running pilots to bring that capability in-house. Here's what SMBs should learn from it.
The AI marketing tools actually delivering ROI in 2026: sentiment analysis, competitor tracking, and content automation that replaces your manual workflows.
Zapier, Make, and n8n give you actual workflow flexibility. HubSpot gives you a walled garden. Here's when to use which.
Campaign Autopilot consolidates multi-channel marketing into one dashboard. Here's what SMBs should actually do about it.
Rule-based email workflows fire when conditions match. Agentic AI decides who, what, and when based on live behavior. Here's why that distinction matters for SMBs running outbound.