Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
AI amplifies your CRM problems instead of fixing them. Here is what to clean before you automate.
Read the noteMost guides say automate everything. Wrong. Start with the boring stuff that breaks when humans forget, like follow-ups and scheduling.
Reddit marketers share how they're using AI agents for segmentation, email drafting, and campaigns. Here's what's working in the wild.
Campaign Autopilot consolidates multi-channel marketing into one dashboard. Here's what SMBs should actually do about it.
Rule-based email workflows fire when conditions match. Agentic AI decides who, what, and when based on live behavior. Here's why that distinction matters for SMBs running outbound.
Machine learning finds patterns in customer data that humans miss. Here's what SMBs should measure when deploying AI-powered GTM automation.
Canva's new Grow 2.0 platform unifies ad creation and optimization in one tool, giving SMBs a practical path from design to performance without the usual handoff chaos.