Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Stop expecting AI to magically spit out ready-to-buy leads. Here is what the ROI actually looks like when you embed AI SDR agents into your site content.
Read the noteKlaviyo's trend report says marketing automation shifts from scheduled workflows to self-optimizing systems in 2026. Here's what that means for your pipeline today.
Saleoid just dropped a $5 AI CRM for startups. Here is what that pricing means for your GTM stack and your margins.
HubSpot's latest guide breaks down which automation tools drive real pipeline. Here's what works for SMBs running lean GTM stacks.
Most SMBs should start with an AI consultant engagement before committing to ongoing fractional support. Here's how to decide which path fits your stage.
Stop hiring junior SDRs to burn through leads. AI sales agents handle the grueling outreach and follow-up so your small business can close deals without the overhead.
Forbes Councils nailed it: AI automates execution work, which means your judgment calls matter more. Here's what SMBs should do with that insight.
Google confirmed AI agents are just standard web clients. Here is what that means for your SMB's AI agent SEO strategy.
Sight AI's new guide on AI content distribution highlights a growing problem for SMBs. Content invisible to AI models might as well not exist.
Search Engine Journal highlights why AI visibility depends on operational alignment. For SMBs, this means clean data beats keyword chasing every time.
Demandbase mapped the five failure modes in AI GTM deployments. Skip these and you're ahead of 80% of implementations.
OpenAI went to Cannes Lions looking for ad budgets. For SMBs, this signals how AI platforms will monetize and where your ad dollars are heading next.