Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Arise GTM's framework splits work between autonomous agents and humans. Here's how SMBs can apply it without overbuilding.
Read the noteSkaled defines a new role that bridges technical implementation and go-to-market execution. Here's what SMBs should know before hiring.
AI agents are now running full GTM motions, not just assisting them. Here's what that means for SMBs building revenue pipelines.
Dentsu and Dept are betting on AI agents. Hyundai's in-house pilot proves brands can cut out the middleman. Here's how to decide which path fits your SMB.
Forbes Councils reports that data foundation problems kill most enterprise AI GTM deployments before launch. SMBs can fix this faster. Here's how.
Encode your operator rules into agents for an autonomous GTM motion. Let AI handle the pipeline volume while your people keep the closing and judgment.
Treating AI ethics as a philosophy exercise is a mistake. For SMBs, transparent and fair AI marketing operations are the only way to avoid costly privacy violations and customer churn.
SMBs are hitting HubSpot's AI ceiling. Here's the stack we actually run for revenue-share clients who need more than basic drip campaigns.
How to decide what AI agents control in your GTM stack and put constraints in place, based on Braze's new guide.
Agentic workflows replace dumb if/then logic with LLMs that actually understand context. Here is how SMBs can use them to scale GTM.
Stop testing AI on copywriting. Test it on moving work between your CRM, MAP, and spreadsheets. Here's a two-week pilot plan that actually ships.
SMB marketing teams are replacing manual campaign steps with AI agents that automate, optimize, and refine execution. Here is how to adapt your GTM stack.