Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
AI agents don't just automate tasks. They plan, execute, and learn from your marketing outcomes. Here's what that means for your GTM stack.
Read the noteStep-by-step implementation for SMBs ready to automate growth marketing with AI agents. No theory, just the actual setup we use for revenue-share clients.
IBM's Watsonx Orchestrate uses AI agents to deliver contextually relevant shopping experiences, giving SMBs operational leverage without massive RevOps budgets.
AI workflows and agentic solutions can streamline your content operation, but only if you build them around real business outcomes, not vanity metrics.
Reddit wants AI agents that actually generate leads. Here is why VC backing does not matter and what SMBs should actually look for in a GTM automation tool.
A Reddit thread exposed the confusion around AI lead gen agencies. Here's what SMB operators should actually look for, and what to run from.
Monday.com published a practical guide on measuring AI impact. Here is what actually works when you run AI lead gen for real clients.
Using AI as your company voice compromises your strongest leverage. Here is how SMBs can avoid ai brand trust risks and keep automation from ruining their reputation.
Blaze builds your brand voice from content you already made and applies it across every channel. Here's how SMBs can stop sounding like a robot.
Claude Skills help AI content sound more on-brand, but they cannot enforce voice across a growing team. Here is how SMBs actually manage brand consistency with AI.
LinkedIn now lets you set brand rules for AI-generated ads. Here's how SMBs should configure Brand Kit before running their next campaign.
Your AI share of voice percentage needs context. A low number could be exactly right for your market position.