Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
AI sales tools fail when your CRM data is a mess. Here is what Vainu's research shows about data quality and how to fix it before your next automation push.
Read the noteHighspot's 2026 roundup covers call analysis, data entry automation, and predictive tools. Here's what SMBs should actually buy and why most teams overcomplicate this.
Reddit operators share what AI actually handles well in small business marketing: brainstorming, drafting, and repurposing. Here's where to draw the line.
cargo.one deployed AI workers to handle RFQs and quote generation for Saudia Cargo. Here is why SMBs need to pay attention to 24/7 AI sales automation.
Graip.AI's agents now handle full RFQ-to-quote workflows without ripping out your existing systems. Here's what this means for SMBs drowning in manual sales ops.
The SBA published a guide on AI for small business that's worth reading. Here's what actually matters for SMB operators running GTM stacks.
Small teams can now create polished visual content directly in Google Workspace. Here's how SMBs are using Gemini to compete with bigger budgets.
U.S. Chamber of Commerce reports AI adoption jumped from 40% to 58% among small businesses. Here is what the other 42% need to understand about the window still open to them.
Salesforce's guide to AI for small business marketing nails the efficiency angle, but the real opportunity is fixing specific workflow bottlenecks, not chasing tools.
Salesforce's new AI SEO guide highlights how automation handles keyword research, content optimization, and link building. Here is what that actually means for your GTM stack.
AI commoditizes marketing execution. The skill that actually pays SMBs now is judgment, knowing which campaigns to run, why, and when to kill them.
A practical look at how AI sales agents actually work for small businesses, what they handle, and where they fall short.