Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
AI personalization is now accessible for SMBs. Here's how to use customer behavior data to deliver personalized experiences without a massive tech stack.
Read the noteSix months in, your AI content library sounds nothing like you. Here is how to fix that before it gets worse.
Brafton's research shows that marketers who add context and constraints to prompts get better output and spend less time editing. Here's what that looks like in practice.
GTM8020 compiled 39 statistics on marketing automation for 2026. Here's what matters for SMBs running lean GTM stacks and trying to improve ROI without adding headcount.
InsiderOne calls 2026 the tipping point for AI marketing automation ROI. Here's what that actually means for SMBs running lean GTM stacks.
Microsoft's Activate 2026 event unveiled AI Max and several ad platform upgrades. Here's what SMB advertisers should test now and what to ignore.
Forbes 2026 CMOs treat influence as an outcome, not a goal. Here's what SMBs can borrow from their playbook.
Improvado's latest research shows AI lets sales teams scale operations without adding headcount. Here's what that looks like in practice for SMBs.
B2B partner marketing is becoming essential for SMBs. Here's how strategic alliances help you reach more buyers without burning budget on cold outreach.
Beam.ai released a Sales Operations AI Agent that pulls sales orders from emails and standardizes them. Here's what that means for SMBs running lean operations.
Sales ops teams waste hours on manual work that AI handles in minutes. Here's what to automate first and how to prove ROI to your team.
HubSpot's latest guide shows which automation tools actually book meetings in 2026. Here's what works for SMB teams running lean.