Service 7 of 8
Sites built to convert. Hosted without drama.
Custom design and build, quoted per project. Managed hosting on Vercel and Supabase available as an add-on. Performance, accessibility, and trust signals baked in.
Why this matters
Most sites kill the conversion on the first page. Slow loads, vague hero, dead-end navigation, weak trust signals, broken mobile. The pattern is identical for B2B buyers comparing vendors and consumers comparing products. Helix Website builds the surface that converts the traffic the other services bring in.
What we deliver
Concrete artifacts, not slide decks.
- Custom website project work: design, build, initial content.
- Managed hosting: DNS, Vercel, SSL, uptime monitoring, content updates.
- Performance baked in: Core Web Vitals green from launch.
- Trust signals: testimonials, case studies, customer logos, compliance badges.
How onboarding works
You bring access. We do discovery together.
Onboarding is structured discovery, not a configuration questionnaire. You don't need to walk in with a brand voice doc or an ICP doc. You show up with access; we run guided sessions that produce sharper artifacts than you'd write solo.
What you provide
- •Domain registrar access (DNS write for A, AAAA, CNAME, TXT records).
- •Vercel and Supabase access if not new-built on our infrastructure.
- •Brand assets you already own: logo (SVG preferred), brand guide, fonts, image library.
- •Source content: existing copy, product imagery, team bios, case studies.
- •GA4, GSC, and Postmark webhook destinations for analytics.
What we co-create at onboarding
- •Information architecture and page-by-page narrative for custom builds (informed by your brand voice and ICP).
- •Visual direction if you want a refresh beyond existing assets.
- •Analytics setup decisions (carried into the Analytics service).
How it works
The loop, every week.
Discovery
Custom build engagements start with discovery sessions to capture your IA, narrative, and ICP-targeted page structure. The voice and ICP work happens here for the first time if you don't have it from a prior engagement.
Design and build
Human plus AI-assisted project work. We design in Figma, build in Next.js on Vercel with Supabase for the dynamic pieces (blog, forms, lead capture). Core Web Vitals are a hard launch criterion.
Launch and monitor
DNS cutover, SSL, Vercel deploy, uptime monitoring (UptimeRobot). Lighthouse audit runs at launch and quarterly. The site enters managed hosting.
Ongoing updates
Blog publishes via the Content engine in ~60 seconds per post. Other content updates flow through your operator queue. We monitor SSL expiry, Vercel deploy events, and Supabase health.
See it live
Real clients running this today.
Every site below has this service running on Helix right now. Click through to see the work in production.
Oathos Group
Healthcare scent products
Custom site for a healthcare-scent product line: Aroma Sliders, Nasal Cuffs, Aroma Amplifier. Product imagery, integration-into-setting narrative, lead capture for clinical buyers.
oathosgroup.com
CovaHealth
FICA savings for employers
Lead-gen calculator site with a 30-second savings-estimate flow. Built around a single conversion event. Trust signals from referenced employers (Taco Bell, Dunkin, Planet Fitness) front-and-center.
cova.health
What's included at the base
Custom build is quoted per project. Managed hosting is a $200/mo add-on.
Common questions
Frequently asked.
Do you do logo design, branding, print, signage?+
No. We focus on the digital surfaces with measurable feedback loops. We work with brand assets you already own or we partner with a brand designer for the visual identity piece. The Helix engagement is the marketing surface that brand work eventually plugs into.
What stack do you build on?+
Next.js on Vercel with Supabase for the dynamic pieces (blog, forms, lead capture, simple CMS). Tailwind for styling, shadcn/ui for component primitives. The same stack we run our own sites on. We can build on other stacks if there's a specific reason (existing infrastructure, client preference) but Next.js plus Vercel plus Supabase is our default.
Can you migrate my existing site?+
Yes. Migrations are quoted per project depending on complexity. We've moved sites from WordPress, Webflow, Squarespace, and custom-built React stacks onto our default infrastructure.
What about ongoing maintenance?+
Managed hosting is the add-on for that. We monitor uptime, SSL, Vercel deploy events, Supabase health, run quarterly Lighthouse audits, and handle content updates through the normal Helix queue.
Will my site rank well on Google and get cited by AI?+
Yes, because we build with schema markup, semantic HTML, llms.txt, AI-crawler-friendly robots directives, and Core Web Vitals optimization from day one. SEO and AEO are first-class citizens in the build, not bolted on later.
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